Kick Start Your CE/Extended Learning Program With the Right Product Mix

Having the right product mix for your continuing education or extended learning division is now more important than ever. You cannot just offer what you “think” will work, but instead you must offer what you “know” will work. With limited promotion resources, it is critical promotion dollars get spent on the offerings with the best […]

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Top Strategies to Improve Your CE Program Discussed at LERN Institutes

Over 90 people attended the LERN Institutes held last week in Fort Lauderdale, Florida. If you have never attended a LERN Institute, you should, as it is a tremendous opportunity to learn and discuss best practices for improving Continuing Education (CE) staff productivity, efficiency, and effectiveness.   Greg Marsello of LERN reported participants in his […]

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The 30 Percent Rule in Continuing Education Program Planning

By: Greg Marsello, VP of Development, LERN The most successful continuing education and customized training divisions have a balanced portfolio. They are not too dependent on one product area, market segment, or delivery method for a majority of their revenue and/or registrations/contracts. There are three ways to review/analyze your portfolio – by product area (for […]

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Genoo Online Marketing Tools Now Available through Augusoft Lumens

Augusoft® has partnered with Genoo® to provide its online marketing tools through Lumens®, a cloud-based enrollment management system designed for the continuing education industry. The integrated solution from Augusoft and Genoo gives continuing education programs a set of online marketing tools that incorporate industry best practices from LERN®, the leading association in lifelong learning, to […]

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Building a Winning Term For Your Continuing Education Program

Continuing education program managers need to use every option available to maximize enrollment in a term of classes. This is a particularly important goal during a tight economic climate as we are experiencing now. There are some important program planning techniques you can implement to achieve your goal and build a “winning” term. In a […]

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