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How to Increase Your Continuing Education Units Staff Productivity

The most frequently asked question Greg Marsello of LERN has received during the last six months when visiting and/or communicating with continuing education units has been “How do we increase staff productivity?” Due to budget cuts, a push for financial self-sufficiency, and the need to do more with less, increasing staff productivity has become much […]

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Kick Start Your CE/Extended Learning Program With the Right Product Mix

Having the right product mix for your continuing education or extended learning division is now more important than ever. You cannot just offer what you “think” will work, but instead you must offer what you “know” will work. With limited promotion resources, it is critical promotion dollars get spent on the offerings with the best […]

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Show me the money!

Most continuing education units are feeling the pressure of making money. The surplus generated is either used to support their institution’s shortfalls or with the more forward thinking institutions, to fund the growth of continuing education. Continuing education is not a cash cow. Normally after deducting direct (promotion plus production) and administration costs, the most […]

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Why You Need an Informational Specialist on Your CE Team

One of the mantras most continuing education units are chanting is “let revenue generators generate revenue.” Course programmers and salespeople must spend as much time as possible generating revenue and not being involved in the day-to-day activities of the unit. In the 1990s, LERN introduced the Information Specialist position as an operations/front line staff position […]

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