Show me the money!

Most continuing education units are feeling the pressure of making money. The surplus generated is either used to support their institution’s shortfalls or with the more forward thinking institutions, to fund the growth of continuing education. Continuing education is not a cash cow. Normally after deducting direct (promotion plus production) and administration costs, the most […]

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Why You Need an Informational Specialist on Your CE Team

One of the mantras most continuing education units are chanting is “let revenue generators generate revenue.” Course programmers and salespeople must spend as much time as possible generating revenue and not being involved in the day-to-day activities of the unit. In the 1990s, LERN introduced the Information Specialist position as an operations/front line staff position […]

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Best Practices For Reducing Your Continuing Education Course Cancellation Rate

Many continuing education programs are experiencing a growing cancellation rate for open enrollment classes. This increase in cancellations is reducing revenue and impacting customer satisfaction. According to LERN, the ideal overall cancellation rate is 15%. But many programs are reporting cancellation rates between 20-30% with the most challenged programs over 30%. While the cancellation rate […]

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New Genoo Online Marketing Tools & Service Package Now Available For Lumens Customers

Augusoft® and Genoo® announced today the availability of a new online marketing and services package designed specifically for continuing education programs. This new offering from Genoo, which is available only for Augusoft Lumens® customers, provides continuing education programs with the integrated tools and services needed to conduct targeted and measurable campaigns that integrate email marketing, […]

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