Kick Start Your CE/Extended Learning Program With the Right Product Mix

Having the right product mix for your continuing education or extended learning division is now more important than ever. You cannot just offer what you “think” will work, but instead you must offer what you “know” will work. With limited promotion resources, it is critical promotion dollars get spent on the offerings with the best […]

Read Ahead

Inside Salesperson Evolves For Contract Training

Successful continuing education units offering contract or customized training use salespeople. This was not true ten years ago. However, in order to build relationships and close contracts, a salesperson is required in order to compete in today’s market. Up until the last few years, the expectation was that a salesperson would handle sales from lead […]

Read Ahead

Show me the money!

Most continuing education units are feeling the pressure of making money. The surplus generated is either used to support their institution’s shortfalls or with the more forward thinking institutions, to fund the growth of continuing education. Continuing education is not a cash cow. Normally after deducting direct (promotion plus production) and administration costs, the most […]

Read Ahead

Why You Need an Informational Specialist on Your CE Team

One of the mantras most continuing education units are chanting is “let revenue generators generate revenue.” Course programmers and salespeople must spend as much time as possible generating revenue and not being involved in the day-to-day activities of the unit. In the 1990s, LERN introduced the Information Specialist position as an operations/front line staff position […]

Read Ahead