The Importance of Defining Market Segments

A Continuing Education program cannot be everything to everybody.  Defining the demographics of your participants and the market segments you serve is the first step in targeting your audience. You must be able to determine who your best students (open enrollment) and clients (contract sales) are and focus your resources towards getting them to repeat. […]

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Planning for Success

Winning continuing education programs plan for the future. The two planning tools they use are a One-Year Business Plan and a Strategic Plan. The Learning Resources Network (LERN) at www.lern.org has developed industry models for each plan ensuring the plan structures include the important information needed to support success. Both plans require data analysis in […]

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Online Marketing That Grows Your CE Business Continued

On Tuesday, March 25th Augusoft hosted a webinar with Kim Albee, President of Genoo®.  Genoo has been our strategic partner since 2012.  For those of you who may not know, Genoo is an All-In-One Marketing system that enables you to automate your marketing efforts and better target communications with customers and prospects.  Last May, we announced […]

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Pricing Strategies

There are 3 reasons you may want to consider reviewing your pricing strategies. Awareness of price breaks – $95 sounds better than $100. To reach a new demographic audience warrants specialized pricing for example, offering computer classes for seniors. Economic climate may dictate the price people are willing to pay to take classes.  

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The Best Resource to Support Planning in Your CE Program

Successful continuing education units use Advisory Councils to support strategic planning. The Advisory Council is made up with people who think strategically, have an expertise in a certain area (for example marketing), and are committed to the work being done by the continuing education unit. This group may meet once or twice a year and their focus is providing feedback […]

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The Importance of Needs Assessments

There are three reasons you do needs assessment. You want to find out who wants what and how they want the learning opportunity delivered. So Generation X Males with an interest in Environmental Training want Confined Spaces Training offered face2face on a Saturday from 9 am – 3 pm. The job of a class programmer […]

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