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Lumens Connect is a seamless, real-time integration between Augusoft Lumens and Genoo® to provide continuing education programs a comprehensive suite of marketing tools. Genoo’s innovative marketing platform is an agile campaign automation tool that is supported by ongoing consulting services to ensure customers maximize the results of their efforts. Operating much like Constant Contact or MailChimp, Lumens Connect provides full marketing automation that integrates with Lumens.
Lumens Connect is an affordable, yet full-featured marketing automation solution that targets efforts based on results.
While Lumens is doing its job, Genoo manages program leads, email campaigns and automated lead nurturing campaigns. The seamless integration between Lumens and Genoo lets customers use key Lumens data to increase marketing ROI. The bold orange below identifies key integration points between Genoo and Lumens that make up Lumens Connect.
Implement targeted marketing campaigns aimed at specific market segments using student and customer information directly imported from customer’s Lumens site.
Streamline the student engagement and tracking processes associated with enrollment marketing. Get the key features and functionality needed to support contract training programs. Easily identify and track a student or customer’s level of engagement using our built-in CRM called SalesView.
Augusoft provides programs with measurable results showing specific outcomes to help customers build and develop more effective marketing campaigns. Know how specific leads are responding to marketing efforts and have the ability to score activities.
Exclusive package pricing includes: Genoo training and implementation, email marketing bandwidth, hassle-free billing, ongoing marketing consultation services and the power of Lumens Connect (the Genoo Lumens Integration).
Augusoft’s reputation as an innovative industry leader in software development is the result of our deep product capabilities, industry experience and dedication to our customers.
For more information about Augusoft’s products and services, click here or call (763) 331-8300.
These consultation packages are designed to focus a Lumens user’s marketing efforts on specific areas for more measurable outcomes. These sessions are guided by a Genoo marketing expert to ensure staff understands how to use Genoo and the Lumens Connect integration.
Create a communication or message map.
Segment program market to optimize results.
Receive interpretation of metrics and integrate into ongoing strategy.
Test three different messages designed to gather prospect data.
Implement planned campaigns focused on specific elements such as: new classes, new segment or classes at risk for cancellation.
Implement planned marketing outreach and lead nurturing campaigns.
Customize six 30 minute calls for consult on information of program’s choice.
Note: This partnership service is provided for Augusoft Customers using any Lumens product. Genoo, Inc., automated marketing services are provided and supported by Genoo, not Augusoft. Customer support questions regarding Genoo will be directed to a dedicated Genoo Customer Service Representative. All terms and conditions of Genoo services are established by Genoo, LLC. Please see Genoo.com Terms and Conditions for Augusoft Lumens Customers by visiting augusoft.net/agreements.