Genoo and Augusoft

Augusoft partnered with Genoo® to give continuing education programs an integrated set of online marketing tools that incorporate LERN best practices to make it easier to maximize marketing efforts and budget with less so you can focus on growing your program.

With Genoo you are able to capture your Lumens website interest and track engagement levels among prospective students and corporate clients (customers). In addition, Genoo also helps you manage email campaigns, social media activity, Search Engine Optimization (SEO) and create automated lead nurturing campaigns.

Genoo’s integration into Lumens provides the following benefits and features:

  • A comprehensive set of online marketing tools, including:
    • Email marketing
    • Lead nurturing & scoring
    • Landing page & microsite development
    • Social media sharing & tracking
    • Search engine optimization (SEO)
    • Comprehensive lead tracking & metrics
    • Real-time integration with Lumens – classes registered, last registration date, categories & sub-categories, new members & learners.
  • Allows for easy targeting and segmentation
  • Provides meaningful metrics that helps improve your results
  • Easy access to support
  • Incorporates LERN best practices

“There are a lot of companies out there that offer email management services that give you some basic templates, manage your lists and provide click‑through data. With Genoo I’ve been able to go much deeper in our customer lead nurturing, as well as the metrics that we get back. The metrics, in particular, have just been so instrumental and valuable in allowing us to learn more about our students and our customers.”

– Ronald Weist, Pierpont Community & Technical College

“Genoo has positively impacted our class enrollments, as we saw significant improvement in many of our summer course offerings. With Genoo, we were able to send out more targeted emails advertising our summer programs. Several of these classes would have cancelled were it not for the email campaigns we were able to do with Genoo.”

– Maggie McEvoy, Minneapolis Community Education

Read more about the Genoo and Lumens integrated solution for Continuing Education programs and download a copy of the Genoo white paper on the Future of Continuing Education Marketing.

View these recent Best Practice webinars with Kim Albee of Genoo:

The Future of Continuing Education Marketing
View the Presentation PDF | View a Recording

Pierpont Grows Its CE Business With Genoo’s Marketing Automation Tools
View the Presentation PDF

How to Grow Your CE Business With Marketing Automation
View the Presentation PDF



Genoo LLC
Genoo is an affordable yet full featured cloud-based marketing tool that enables organizations to automate their marketing efforts and better target communications with customers and prospects. Genoo was created specifically for small to midsize businesses and non-profit organizations.

Contact for more information: http://www.genoo.com/contact_us
Phone: (763)-383-6081