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From Social Sharing to Catalog Production: Revenue Generating Lumens Marketing Tools

Thursday, November 19 – 10:00 a.m. CT

Host: Angela DeVaun
Guest: Byron Jamison, Montgomery College

Join Byron Jamison, Montgomery College (MD), for an informative chat on how his division is using Lumens to enhance the marketing activities of Workforce Development and Continuing Education. Faced with budget cuts and decreasing enrollments, Montgomery College needed a way to generate revenue without incurring additional expenses. By using the marketing features built into Lumens and streamlining the process of print catalog production, Montgomery College has made a significant positive impact on the health of the enrollments and revenue. With configuration features (social media tools, recommendation algorithm), reports, and data collection methods, Lumens is being used as a marketing platform driving the division’s success. 

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