Building a Winning Term For Your Continuing Education Program

Continuing education program managers need to use every option available to maximize enrollment in a term of classes. This is a particularly important goal during a tight economic climate as we are experiencing now. There are some important program planning techniques you can implement to achieve your goal and build a “winning” term.

In a recent webinar, Greg Marsello of the Learning Resources Network (LERN), the largest association in continuing education, discussed some of the techniques program managers can take to ensure a successful term. Some of the points Greg covered in his webinar included:

  • What programming data you need to collect in order to make better decisions
  • How to determine the right mix of courses for your continuing education program
  • The elements that go into creating a one-year plan
  • How to create the proper groupings and structure for your CE program
  • Determining key benchmarks and budgets
  • The best times to start your terms
  • Which courses should you be repeating and which ones should you cancel
  • How to write course descriptions and determine the price
  • The importance of doing on-going needs assessment with your program participants