Presenter: Suzanne Kart, Director of Marketing, ProTrain
Email marketing has one of the highest Return on Investment (ROI) of any platform. In fact, according the Direct Mail Association’s Client Email Report, email has an average ROI of $38 for every $1 spent. Entrepreneur.com reports that 200 million emails are sent out every minute of every day – and 72 percent of US adults say they prefer companies to communicate with them via email.
In this webinar, you’ll discover how to use techniques such as automation and lead scoring to get the best results from your email campaigns. Plus you’ll learn what kind of subject lines get the best open rates as well as why you should never skip writing a compelling preview line.
Your presenter is Suzanne Kart, ProTrain’s Director of Marketing. She has spent the last 20 years working in marketing continuing education and have conducted workshops across the U.S. and Canada on all things marketing.