Director of Marketing, ProTrain
The generation that has the most spending power right now is Generation X. This often-overlooked group of Americans born between the mid-1960s and early 1980s also maintains a unique relationship with technology. Yet, many continuing education marketers have yet to recognize the potential of this audience.
Find out how formative cohort experiences, current life stage, and the current state of societal issues impacts the way we send and receive messages. Then discover the techniques for better reaching each generation through the appropriate channels and with communications that will resonate with them.
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